HONLOY EVA Floor Mats: 2026 New Year Outlook
As the last glimmer of the production line in 2025 blends with the New Year's Day fireworks, the footsteps of 2026 have already struck the rhythm of forging ahead. Looking back on the past year, HONLOY's EVA foam floor mats have been deeply rooted in the maternal and infant toy as well as sports and fitness sectors, guided by the principle of "Quality as the saddle, Innovation as the rein". In the new year, coinciding with the dual opportunities of the launch of the 15th Five-Year Plan and the implementation of the new national standard for children's products, HONLOY will anchor four core directions—Product Upgrade, Market Expansion, and Technological Innovation—with the perseverance and agility of a steed. We are committed to bringing eco-friendly and safe EVA floor mats to more families and continuing to write the quality chapter of "China Smart Manufacturing".💖💖💖
2025 Accumulation: Quality-Based Foundation for Steady Development
Looking back on 2025, every step of HONLOY has been solid and powerful. Our core achievements this year are clearly evident:
🔹Product Sector: Optimized physical foaming technology to improve the uniformity of EVA floor mats' closed-cell structure by 30%, with synchronous upgrades in resilience and wear resistance. Best-selling products including fitness Floor Mats, thickened tatami martial arts mats, and children's educational play mats have achieved a total sales volume of over 1 million pieces;
🔹Market Sector: Domestic channels cover more than 1,000 maternal and infant stores and early education institutions. Cross-border business has added 5 cooperative countries in Europe and Southeast Asia, and relying on independent import and export rights, export volume has increased by 20% year-on-year;
🔹Reputation Sector: With food-grade raw materials and odor-free experience, we have earned more than 50,000 positive reviews from families and become a recommended brand by early education associations in multiple provinces and cities. The acquisition of the new ISO9001:2025 certification further provides international authoritative endorsement for our quality.
These achievements are not only the foundation for HONLOY to withstand market fluctuations, but also the solid basis for our "galloping forward" in 2026.🏳️🌈🏳️🌈🏳️🌈
2026 Outlook: Three Core Directions to Open a New Chapter
In the new year, "forge ahead" is the main theme and "opportunity" is the key word. Closely following the industry upsurge brought by the implementation of the new national standard for children's products (GB 28007-2024) and aligning with the consumption upgrade trend, HONLOY will launch four specific development initiatives:
1️⃣Product Upgrade: Take the New Standard as the Guideline to Build a "Safety Benchmark"
The new national standard imposes stricter requirements on the limits of harmful substances and structural safety of children's products, which exactly highlights HONLOY's core advantages. In 2026, we will: For children's educational floor mats, strengthen the "anti-biting and anti-choking" design for infant and toddler models, increase the edge rounding radius to 5mm, and control the emission of harmful substances below 1/5 of the national standard limit; Add "educational interaction" functions to children's models, integrate Pinyin, numbers and natural knowledge into heat transfer printing, enabling children to learn while playing;
2️⃣Market Expansion: Balanced Domestic & Overseas Development to Broaden Boundaries
Leveraging the core advantage of independent import and export rights, HONLOY will focus on dual-channel development in 2026. Domestic Market: Deepen strategic cooperation with maternal and infant e-commerce platforms and chain early education institutions; Overseas Market: Focus on high-end children's products markets in Europe and America. Relying on products certified by both EU REACH and US ASTM standards, we will develop more than 8 overseas regional general agents, bringing EVA floor mats adhering to "Chinese standards" to more international families.
3️⃣Technological Innovation: Focus on Eco-Friendliness & Functionality to Lead Industry Trends
In 2026, HONLOY will increase R&D investment and focus on two key technological directions. Eco-friendly Upgrade: Develop "degradable EVA materials" to achieve a natural degradation rate of over 80% within 3 years after product disposal, responding to the "dual carbon" policy and creating eco-friendly products; Functional Innovation: Introduce "anti-slip upgrade technology" to maintain a friction coefficient of over 0.85 in humid environments. At the same time, optimize the interlocking buckle design to reduce the splicing gap to 0.3mm, solving the problem of dust accumulation and achieving both practicality and convenience.🍧🍧🍧
New Year's Day ushers in a new start, and the future is promising. HONLOY is willing to join hands with all partners and thousands of families to gallop forward and march together in the new journey of 2026. Let every piece of EVA floor mat become a witness of safety and a carrier of happiness, and jointly write a brilliant chapter of "Winning the Market with Quality, Promoting Development with Innovation"!✨✨✨
Phone: +86 13509077236
Email: lorraine_lao@honloy.com
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